A host of well-known faces descended on Llanelli in a bid to help win the town its own world record.
Dafen's Mark Jones, posing as alter-ego Ganjo, organised the attempt to break the record for the largest number of people blowing bubblegum bubbles at the same time.
More than 150 people were at Llanelli AFC's ground Stebonheath Park on Sunday afternoon to blow bubbles together.
But despite willing bubble blowers joining Mark from as far as Manchester and London, the group — which included celebrities such as Miss Universe Wales finalists, Pobol y Cwm actors and opera singer Wynne Evans — were unable to beat the current record.
It means a whopping 390 blowers in the US still hold the title.
But despite that disappointment, the event successfully raised over £450 for the Star's Never Stop Caring campaign in aid of Ty Bryngwyn Hospice.
Reproduced by kind permission of the Llanelli Star